Features of choice of innovative strategies by industrial enterprises

In article features of the choice of innovative strategy by the industrial enterprises are investigated. It is offered to define innovative strategy depending on the extent of risk, and also from existence of available funds at the enterprise and the level of demand on these innovations.

Bibliographic Details
Main Author: O.M. Derykolenko
Format: Article
Language:English
Published: Sumy State University 2012-06-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_78_83.pdf