Effects of message delivery on cross-cultural biosecurity compliance: Insights from experimental simulations

Effects of message delivery on cross-cultural biosecurity compliance: Insights from experimental simulations

BackgroundEffective biosecurity communication of transmission risks and associated protective behaviors can reduce the impacts of infectious diseases in US animal agriculture. Yet, more than 1/5 of animal production workers speak a language other than English at home, and more than 40 percent are le...

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Bibliographic Details
Main Authors: Tung-Lin Liu, Scott C. Merrill, Aislinn O'Keefe, Eric M. Clark, Ollin D. Langle-Chimal, Luke Trinity, Trisha R. Shrum, Christopher Koliba, Asim Zia, Timothy L. Sellnow, Deanna D. Sellnow, Julia M. Smith
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-11-01
Series:Frontiers in Veterinary Science
Subjects:
uncertainty avoidance
loss aversion
risk communication
livestock biosecurity
compliance
cross-cultural communication
Online Access:https://www.frontiersin.org/articles/10.3389/fvets.2022.984945/full

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https://www.frontiersin.org/articles/10.3389/fvets.2022.984945/full

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