NEW CONCEPT OF MARKETING IN THE AGRO-BUSINESS
Based on new social approach to marketing between Green and Philanthropic marketing, a new concept of marketing in Agro-Business is developing. Its development is influenced by difficulty to find new sources of competent advantages of the companies as well as the requests derived from the societ...
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| Format: | Article |
| Language: | English |
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2006-09-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | https://www.ea.bg.ac.rs/index.php/EA/article/view/1425 |