Konsument 3.0 – specyfika i implikacje dla marketingu w świetle opinii menedżerów
The primary objectives of the paper are to identify how managers interpret the meaning of consumer 3.0 and why they see it as an opportunity or threat to the market position of the company. Moreover, the author tries to find out what is maketers’ opinion on the role that a company operating today...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2016-04-01
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| Series: | Problemy Zarządzania |
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| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=170005 |