Konsument 3.0 – specyfika i implikacje dla marketingu w świetle opinii menedżerów
The primary objectives of the paper are to identify how managers interpret the meaning of consumer 3.0 and why they see it as an opportunity or threat to the market position of the company. Moreover, the author tries to find out what is maketers’ opinion on the role that a company operating today...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2016-04-01
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| Series: | Problemy Zarządzania |
| Subjects: | |
| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=170005 |
| _version_ | 1811181296089563136 |
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| author | Agnieszka Wilczak |
| author_facet | Agnieszka Wilczak |
| author_sort | Agnieszka Wilczak |
| collection | DOAJ |
| description | The primary objectives of the paper are to identify how managers interpret the meaning of consumer
3.0 and why they see it as an opportunity or threat to the market position of the company. Moreover,
the author tries to find out what is maketers’ opinion on the role that a company operating today should
play to meet the challenge of consumer 3.0. The basis for the empirical part of the presented paper are
the results of qualitative research. On the one hand, it enables understanding how managers approach
the phenomenon of consumer 3.0. On the other hand, it can provide a basis for constructing a research
tool for gathering quantitative data. The research was carried out on an intentionally selected sample of
managers representing different companies operating in Poland. |
| first_indexed | 2024-04-11T09:16:05Z |
| format | Article |
| id | doaj.art-8353fdfc38e946e1816e424a3ae3ad7b |
| institution | Directory Open Access Journal |
| issn | 1644-9584 2300-8792 |
| language | English |
| last_indexed | 2024-04-11T09:16:05Z |
| publishDate | 2016-04-01 |
| publisher | Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego |
| record_format | Article |
| series | Problemy Zarządzania |
| spelling | doaj.art-8353fdfc38e946e1816e424a3ae3ad7b2022-12-22T04:32:20ZengWydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu WarszawskiegoProblemy Zarządzania1644-95842300-87922016-04-01141(58) t.26173DOI:10.7172/1644-9584.58.4Konsument 3.0 – specyfika i implikacje dla marketingu w świetle opinii menedżerówAgnieszka Wilczak0Uniwersytet Warszawski, Wydział Zarządzania, Katedra MarketinguThe primary objectives of the paper are to identify how managers interpret the meaning of consumer 3.0 and why they see it as an opportunity or threat to the market position of the company. Moreover, the author tries to find out what is maketers’ opinion on the role that a company operating today should play to meet the challenge of consumer 3.0. The basis for the empirical part of the presented paper are the results of qualitative research. On the one hand, it enables understanding how managers approach the phenomenon of consumer 3.0. On the other hand, it can provide a basis for constructing a research tool for gathering quantitative data. The research was carried out on an intentionally selected sample of managers representing different companies operating in Poland.https://pz.wz.uw.edu.pl/resources/html/article/details?id=170005consumer 3.0prosumervalue co-creation |
| spellingShingle | Agnieszka Wilczak Konsument 3.0 – specyfika i implikacje dla marketingu w świetle opinii menedżerów Problemy Zarządzania consumer 3.0 prosumer value co-creation |
| title | Konsument 3.0 – specyfika i implikacje dla marketingu w świetle opinii menedżerów |
| title_full | Konsument 3.0 – specyfika i implikacje dla marketingu w świetle opinii menedżerów |
| title_fullStr | Konsument 3.0 – specyfika i implikacje dla marketingu w świetle opinii menedżerów |
| title_full_unstemmed | Konsument 3.0 – specyfika i implikacje dla marketingu w świetle opinii menedżerów |
| title_short | Konsument 3.0 – specyfika i implikacje dla marketingu w świetle opinii menedżerów |
| title_sort | konsument 3 0 specyfika i implikacje dla marketingu w swietle opinii menedzerow |
| topic | consumer 3.0 prosumer value co-creation |
| url | https://pz.wz.uw.edu.pl/resources/html/article/details?id=170005 |
| work_keys_str_mv | AT agnieszkawilczak konsument30specyfikaiimplikacjedlamarketinguwswietleopiniimenedzerow |