Appraisal patterns as predictors of emotional expressions and shares on political social networking sites
Emotions are considered important drivers of the diffusion of messages on social networking sites. Therefore, emotion-eliciting political communication yields the potential to reach broad audiences and to influence citizens’ attitudes and behavior. In this study, we investigate message characteristi...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Seismo Verlag
2021-06-01
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| Series: | Studies in Communication Sciences |
| Subjects: |