The Effect of Green Perceived Values and Injunctive Norms on Buying Intentions of Eco-Friendly Products

The Effect of Green Perceived Values and Injunctive Norms on Buying Intentions of Eco-Friendly Products

This study aims to utilize the multidimensional concept of green perceived value (GPV) and injunctive norms in relation to the intention to buy environmentally friendly products. This research utilized 105 questionnaires to investigate the correlation between GPV, injunctive norms, attitudes toward...

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Bibliographic Details
Main Authors: Lu'lu' Nafiati, Tri Wahyuni Sukesi, Herman Yuliansyah, Fanani Arief Ghozali, Fatwa Tentama, Bambang Sudarsono, Sulistyawati Sulistyawati, Surahma Asti Mulasari, Subardjo Subardjo
Format: Article
Language:English
Published: Universitas Ahmad Dahlan 2024-03-01
Series:Jurnal Reksa
Subjects:
consumer attitudes
purchase intention
eco-friendly products
green perception value
injunctive norms
Online Access:http://journal2.uad.ac.id/index.php/reksa/article/view/10240

Internet

http://journal2.uad.ac.id/index.php/reksa/article/view/10240

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