Influencer Marketing Affect Consumer Purchase Decisions On Cimory Product

Social media influencers are the ones who become famous for their skills. As a result, influencers have many followers. Influencer credibility impacts consumers` willingness to shop for products, such a lot of manufacturers pay influencers to promote their products. Influencers do not influence sale...

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Bibliographic Details
Main Authors: Lukman Norhakim Panji Mandiri, Jamhari Jamhari, Dwidjono Hadi Darwanto
Format: Article
Language:English
Published: Universitas Gadjah Mada, Yogyakarta 2022-12-01
Series:Agro Ekonomi
Subjects:
Online Access:https://jurnal.ugm.ac.id/jae/article/view/73195