Influencer Marketing Affect Consumer Purchase Decisions On Cimory Product
Social media influencers are the ones who become famous for their skills. As a result, influencers have many followers. Influencer credibility impacts consumers` willingness to shop for products, such a lot of manufacturers pay influencers to promote their products. Influencers do not influence sale...
Main Authors: | Lukman Norhakim Panji Mandiri, Jamhari Jamhari, Dwidjono Hadi Darwanto |
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Format: | Article |
Language: | English |
Published: |
Universitas Gadjah Mada, Yogyakarta
2022-12-01
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Series: | Agro Ekonomi |
Subjects: | |
Online Access: | https://jurnal.ugm.ac.id/jae/article/view/73195 |
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