Innovation and Performance Implications of Customer-Orientation across Different Business Strategy Types

Innovation and Performance Implications of Customer-Orientation across Different Business Strategy Types

ABSTRACT: Given that the ultimate goal of business is performance enhancement, this study approaches the phenomenon by drawing on resource-advantage (R-A) theory to conceptualize a model with the aim of investigating the links among composite operant resources (CORs), namely customer orientation, ba...

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Bibliographic Details
Main Authors: Amonrat Thoumrungroje, Olimpia C. Racela
Format: Article
Language:English
Published: Elsevier 2022-12-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
market-sensing
customer-relating
customer-response
innovation capability
resource-advantage theory
multiple group analysis
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853123000641

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http://www.sciencedirect.com/science/article/pii/S2199853123000641

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