Drivers of Purchase Intention in Cross-Border E-Commerce: The Role of Platform Quality and Trust
Purpose: The purpose of this study is to explore the factors influencing cross-border e-commerce consumers, particularly platform quality aspects such as information quality, system quality, and service quality, on purchase intention, with trust as a mediating factor. Method: This research employs...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2024-09-01
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| Series: | Journal of Enterprise and Development |
| Subjects: | |
| Online Access: | https://journal.uinmataram.ac.id/index.php/jed/article/view/11288 |