Analyzing Consumer Preferences for Domestic or Foreign Goods by Agent-based Modeling (Case Study: Home Appliances)
The present research is aimed to evaluate individual preferences in the choice of domestic and foreign products in complex social systems. For this purpose, an agent-based modeling is used. According to this methodology, consumers are defined as the agent. For each consumer agent, preferences were d...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2017-05-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://nmrj.ui.ac.ir/article_21455_91f271991e86d03d87359530b60fb196.pdf |