On the road: customer motivation and non-petrol purchases of petrol station customers in Poland
The fact that a lot of people in Poland travel by car creates a lot of different business opportunities for the retail sector. Petrol stations are among various entities that attempt to take advantage of this situation. The main purpose of this article is to identify and assess the behaviour of petr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
WSB Poznań
2020-11-01
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| Series: | Studia Periegetica |
| Subjects: | |
| Online Access: | http://studia-periegetica.com/gicid/01.3001.0014.5964 |