CONSUMER BEHAVIOR TOWARDS INTRODUCING 3G MOBILE IN PALESTINE: THE CASE OF BETHLEHEM GOVERNORATE
This research focuses on the factors that influence customers' behavior towards the introduction of 3G cellular data in Bethlehem Governorate, in the West Bank (WB), Palestine, which was introduced at the beginning of 2018. Therefore, the main purpose of this paper is about the examination of t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2020-03-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/9119 |