LA DISTRIBUCIÓN COMERCIAL EN EUROPA: SITUACIÓN ACTUAL Y TENDENCIAS

Retailing industry in EU is currently experienced deeply changes. Environmental forces are pushing a new organization of the retailing in the world: economic crisis, competence between channels, formats and groups, changing patterns of consumer behavior, or technology evolution (Internet and the Web...

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Bibliographic Details
Main Authors: Manuel Sánchez Pérez, Antonia María Estrella Ramón, José Luis Ruiz Real, Alicia García Ramírez
Format: Article
Language:English
Published: Facultad de Ciencias Sociales y Jurídicas, Universidad de Jaén 2011-12-01
Series:Revista de Estudios Empresariales. Segunda Época
Subjects:
Online Access:http://revistaselectronicas.ujaen.es/index.php/REE/article/view/615