PR-campaigns, as a tool for popularizing hockey in Russia, using the example of the KHL
In the article PR-approaches of foreign experts to the popularization of hockey on the example ofNHL are presented. The main directions of PR-activity are presented and the effect of the conducted activities is analyzed.
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-01-01
|
| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/196 |