A step-by-step approach to social marketing in energy transition
By examining social marketing this articles has featured a step-by step approach for residential behavioural change towards sustainable energy transition. Specifically, this article considers the value-based approach instead of rational information campaigns for behavioural change of energy users. T...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Entrepreneurship and Sustainability Center
2019-03-01
|
| Series: | Insights into Regional Development |
| Online Access: | https://jssidoi.org/ird/article/3 |