Gender differentiation of speech and its reflection in the advertisement text in France and Russia
The article investigates the gender differentiation of speech and its reflection in the advertising text. It examines some theoretical issues of gender research, a brief history of gender relations in France and Russia, as well as the methods of using gender stereotypes in the advertising of two cou...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2010-12-01
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| Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
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| Online Access: | http://journals.rudn.ru/semiotics-semantics/article/view/7332 |