The Blue Ocean Strategy Analysis of Chrysanthemum Flower

West Java as the central production of flower commodity in Indonesia is supported by 9 central districts, which Cianjur, one of the top three, contributes 53.67% of the West Java flower production. A high competition within the flower businesses result a growing issue for PT Alam Indah Bunga Nusanta...

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Bibliographic Details
Main Authors: Fitriany Nurunisa Venty, Triani Dewi Karina
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/92/e3sconf_iconard2021_01008.pdf