The Blue Ocean Strategy Analysis of Chrysanthemum Flower
West Java as the central production of flower commodity in Indonesia is supported by 9 central districts, which Cianjur, one of the top three, contributes 53.67% of the West Java flower production. A high competition within the flower businesses result a growing issue for PT Alam Indah Bunga Nusanta...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/92/e3sconf_iconard2021_01008.pdf |
| _version_ | 1818681551938912256 |
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| author | Fitriany Nurunisa Venty Triani Dewi Karina |
| author_facet | Fitriany Nurunisa Venty Triani Dewi Karina |
| author_sort | Fitriany Nurunisa Venty |
| collection | DOAJ |
| description | West Java as the central production of flower commodity in Indonesia is supported by 9 central districts, which Cianjur, one of the top three, contributes 53.67% of the West Java flower production. A high competition within the flower businesses result a growing issue for PT Alam Indah Bunga Nusantara (Alinda) as one of Chrysanthemum business leader in Cianjur. Thus, the company considers a more relevant strategy which makes this research aims on examining a) the competition factors, b) company's industrial situation, and c) different business strategy by using the Blue Ocean Strategy approach. Exploratory sequential mixed method was conducted. The analysis shows that PT Alinda need to reconstruct the market boundaries, consider new potential market through product differentiation. PT Alinda need to rebuild the consumer value by eliminate the payment negotiation service factor, reduce the product quality assurance factor, increase the order ease factor, and create a new business line such as offering flower arrangements and dried flower handicrafts. The third step of the strategy formulation aims to maximize strategy formulation for non-consumer markets. Furthermore, the Blue Ocean Strategy testing should be focused on the underperforming factors. |
| first_indexed | 2024-12-17T10:04:45Z |
| format | Article |
| id | doaj.art-8437a8a88bd24714bd3a3547597ab06d |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-12-17T10:04:45Z |
| publishDate | 2021-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-8437a8a88bd24714bd3a3547597ab06d2022-12-21T21:53:12ZengEDP SciencesE3S Web of Conferences2267-12422021-01-013160100810.1051/e3sconf/202131601008e3sconf_iconard2021_01008The Blue Ocean Strategy Analysis of Chrysanthemum FlowerFitriany Nurunisa Venty0Triani Dewi Karina1Universitas Terbuka, Agribusiness ProgramUniversitas Surya, Agribusiness ProgramWest Java as the central production of flower commodity in Indonesia is supported by 9 central districts, which Cianjur, one of the top three, contributes 53.67% of the West Java flower production. A high competition within the flower businesses result a growing issue for PT Alam Indah Bunga Nusantara (Alinda) as one of Chrysanthemum business leader in Cianjur. Thus, the company considers a more relevant strategy which makes this research aims on examining a) the competition factors, b) company's industrial situation, and c) different business strategy by using the Blue Ocean Strategy approach. Exploratory sequential mixed method was conducted. The analysis shows that PT Alinda need to reconstruct the market boundaries, consider new potential market through product differentiation. PT Alinda need to rebuild the consumer value by eliminate the payment negotiation service factor, reduce the product quality assurance factor, increase the order ease factor, and create a new business line such as offering flower arrangements and dried flower handicrafts. The third step of the strategy formulation aims to maximize strategy formulation for non-consumer markets. Furthermore, the Blue Ocean Strategy testing should be focused on the underperforming factors.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/92/e3sconf_iconard2021_01008.pdf |
| spellingShingle | Fitriany Nurunisa Venty Triani Dewi Karina The Blue Ocean Strategy Analysis of Chrysanthemum Flower E3S Web of Conferences |
| title | The Blue Ocean Strategy Analysis of Chrysanthemum Flower |
| title_full | The Blue Ocean Strategy Analysis of Chrysanthemum Flower |
| title_fullStr | The Blue Ocean Strategy Analysis of Chrysanthemum Flower |
| title_full_unstemmed | The Blue Ocean Strategy Analysis of Chrysanthemum Flower |
| title_short | The Blue Ocean Strategy Analysis of Chrysanthemum Flower |
| title_sort | blue ocean strategy analysis of chrysanthemum flower |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/92/e3sconf_iconard2021_01008.pdf |
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