Place Branding in the Age of the New Normal:
Currently, rural areas have structural problems. Place branding, which leverages the nonresident population, is attracting attention as a solution to these problems. However, the COVID-19 pandemic has prevented this policy from being implemented. In this paper, we consider place branding in the coro...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2021-06-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.030/_html/-char/en |