Online Store Aesthetics Impact Efficacy of Product Recommendations and Highlighting
Owing to high competition in e-commerce, customers may prefer sites that ensure that good user experience (UX) and website aesthetics are one of its qualities. The method of presenting items seems crucial for gaining and maintaining user attention. We conducted a task-based user eye-tracking study w...
| Main Authors: | , , , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado: |
MDPI AG
2022-11-01
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| Series: | Sensors |
| Subjects: | |
| Acceso en liña: | https://www.mdpi.com/1424-8220/22/23/9186 |