Investigating young consumers’ online buying behavior in COVID-19 pandemic: perspective of Bangladesh
Purpose – The purpose of this study is to explore the changing buying behavior of young Bangladeshi consumers in this pandemic situation toward online orientation. The major determinants of the technology acceptance model (TAM) and consumer value theory are used to explore their impact on buying att...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2022-09-01
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| Series: | IIM Ranchi Journal of Management Studies |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/IRJMS-09-2021-0127/full/pdf |