Building Reputed Brands Through Online Content Strategies: A Quantitative Analysis of Australian Hospitals’ Websites
Hospitals use their websites to reinforce their relationships with stakeholders and build the brand collectively; however, they face challenges such as patients’ new needs or strict legal frameworks. This paper analyzes how Australia’s best hospitals manage their websites to implement content strate...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-12-01
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| Series: | Digital |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-6470/4/4/50 |