Outcomes of relationship quality in business-to-business contexts: A South African concrete product market perspective

Outcomes of relationship quality in business-to-business contexts: A South African concrete product market perspective

AbstractBusiness to business (B2B) relationships in South Africa’s concrete product market are characterised as transactional, asymmetrical and adversarial. This study examines the outcomes of relationship quality satisfaction in South Africa’s construction industry. Quantitative data was collected...

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Bibliographic Details
Main Authors: Lehlohonolo Amos Masitenyane, Asphat Muposhi, Bakae Aubrey Mokoena
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
B2B
concrete products
relationship intention
relationship marketing
relationship quality
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2266613

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2023.2266613

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