Analysis The Use of Social Media On Purchase Decisions

Analysis The Use of Social Media On Purchase Decisions

The purpose of this research is to analyze the extent to which social media users influence purchasing decisions in small and medium enterprises in the city of Pontianak with marketing dimensions in the form of Online Communities, Interaction, Content Sharing, Accessibility, Credibility on purchasin...

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Bibliographic Details
Main Author: Rahmat Alfikri
Format: Article
Language:English
Published: Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang 2021-05-01
Series:Jurnal Bisnis dan Manajemen
Subjects:
marketing, social media, and purchase decision
Online Access:https://jurnal.unmer.ac.id/index.php/jbm/article/view/4957

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