Understanding corporate social responsibility’s influence on brand reputation, employer branding, and performance

Understanding corporate social responsibility’s influence on brand reputation, employer branding, and performance

Many studies have explored corporate social responsibility (CSR) outcomes in different contexts, but few empirically examine its effects on brand reputation, employer branding, and performance, considering employees' perspectives, particularly in banking. Consequently, this study aims to examin...

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Bibliographic Details
Main Authors: Shaista Kamal Khan, Anji Benhamed, Mohammad Soliman, Gamal S. A. Khalifa
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2024-10-01
Series:Tourism & Management Studies
Subjects:
corporate social responsibility
employer brand
brand performance
corporate reputation
engaged workforce
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/2171

Internet

https://www.tmstudies.net/index.php/ectms/article/view/2171

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