PRODUCT IMAGE IN THE ENTERPRISE’S MARKETING PRODUCT POLICY
A strong image of the organization and its products indicates unique business abilities (special skills, abilities) that allow you to increase the value of goods and services offered to consumers. Managers of any organization or eventually start building its image, and then the sequence of their ac...
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| Format: | Article |
| Language: | English |
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Izdevnieciba “Baltija Publishing”
2022-12-01
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| Series: | Three Seas Economic Journal |
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| Online Access: | http://baltijapublishing.lv/index.php/threeseas/article/view/1965 |