Purchasing Drivers of Fresh Citrus Fruits in Urban Italy: Is It All about Taste?

Purchasing Drivers of Fresh Citrus Fruits in Urban Italy: Is It All about Taste?

While the medical community supports the growth of citrus consumption as part of a healthy diet, there is limited knowledge about consumer preferences for these fruits. The current study analyzed the purchasing patterns and drivers of fresh citrus fruits from a convenience sample of 346 Italian food...

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Bibliographic Details
Main Authors: Giuseppe Di Vita, Massimiliano Borrello, Riccardo Vecchio, Giovanni Gulisano, Mario D’Amico
Format: Article
Language:English
Published: MDPI AG 2020-04-01
Series:Nutrients
Subjects:
consumer preferences
purchasing frequency
product attributes
healthy food
grapefruit
lemon
Online Access:https://www.mdpi.com/2072-6643/12/4/979

Internet

https://www.mdpi.com/2072-6643/12/4/979

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