Segmenting visitors to the Addo Elephant National Park in South Africa based on educational level
The aim of this research is to profile visitors to one of South Africa’s most well-known and popular national parks, the Addo Elephant National Park (AENP) using an alternative segmentation approach, that of the visitors’ level of education. When dealing with ecotourism and nature-based produc...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
AfricaJournals
2015-01-01
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Series: | African Journal of Hospitality, Tourism and Leisure |
Subjects: | |
Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_23_vol_4_(1)_jan-june_2015.pdf
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