Segmenting visitors to the Addo Elephant National Park in South Africa based on educational level
The aim of this research is to profile visitors to one of South Africa’s most well-known and popular national parks, the Addo Elephant National Park (AENP) using an alternative segmentation approach, that of the visitors’ level of education. When dealing with ecotourism and nature-based produc...
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2015-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_23_vol_4_(1)_jan-june_2015.pdf
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| _version_ | 1828785048564793344 |
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| author | Martinette Kruger Melville Saayman |
| author_facet | Martinette Kruger Melville Saayman |
| author_sort | Martinette Kruger |
| collection | DOAJ |
| description | The aim of this research is to profile visitors to one of South Africa’s most well-known and popular national
parks, the Addo Elephant National Park (AENP) using an alternative segmentation approach, that of the
visitors’ level of education. When dealing with ecotourism and nature-based products, such as national
parks, the level of education is a particularly useful basis for segmentation, as nature tourists are welleducated.
A visitor survey was conducted at the AENP in 2010 and a total of 131 questionnaires were
administered among all overnight visitors. Visitors were divided into four groups based on the level of their
education: Matric, Diploma, Degree, Post-graduate and Professional. Two-way frequency tables and Chisquare
tests as well as ANOVAs and Tukey’s multiple comparisons were used to identify the differences
between the segments based on socio-demographics, behavioural characteristics and travel motivations.
The results revealed that visitors to the AENP are a homogeneous market. |
| first_indexed | 2024-12-11T23:43:39Z |
| format | Article |
| id | doaj.art-847eff88c2f74e12ac49462c39c9c93f |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-12-11T23:43:39Z |
| publishDate | 2015-01-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-847eff88c2f74e12ac49462c39c9c93f2022-12-22T00:45:40ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2015-01-0141article_23_vol_4_1_2015Segmenting visitors to the Addo Elephant National Park in South Africa based on educational levelMartinette Kruger0Melville Saayman1 North-West University North-West University The aim of this research is to profile visitors to one of South Africa’s most well-known and popular national parks, the Addo Elephant National Park (AENP) using an alternative segmentation approach, that of the visitors’ level of education. When dealing with ecotourism and nature-based products, such as national parks, the level of education is a particularly useful basis for segmentation, as nature tourists are welleducated. A visitor survey was conducted at the AENP in 2010 and a total of 131 questionnaires were administered among all overnight visitors. Visitors were divided into four groups based on the level of their education: Matric, Diploma, Degree, Post-graduate and Professional. Two-way frequency tables and Chisquare tests as well as ANOVAs and Tukey’s multiple comparisons were used to identify the differences between the segments based on socio-demographics, behavioural characteristics and travel motivations. The results revealed that visitors to the AENP are a homogeneous market. http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_23_vol_4_(1)_jan-june_2015.pdf level of education market segmentation nature tourists Addo Elephant National Park |
| spellingShingle | Martinette Kruger Melville Saayman Segmenting visitors to the Addo Elephant National Park in South Africa based on educational level African Journal of Hospitality, Tourism and Leisure level of education market segmentation nature tourists Addo Elephant National Park |
| title | Segmenting visitors to the Addo Elephant National Park in South Africa based on educational level |
| title_full | Segmenting visitors to the Addo Elephant National Park in South Africa based on educational level |
| title_fullStr | Segmenting visitors to the Addo Elephant National Park in South Africa based on educational level |
| title_full_unstemmed | Segmenting visitors to the Addo Elephant National Park in South Africa based on educational level |
| title_short | Segmenting visitors to the Addo Elephant National Park in South Africa based on educational level |
| title_sort | segmenting visitors to the addo elephant national park in south africa based on educational level |
| topic | level of education market segmentation nature tourists Addo Elephant National Park |
| url |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_23_vol_4_(1)_jan-june_2015.pdf
|
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