Segmenting visitors to the Addo Elephant National Park in South Africa based on educational level

Segmenting visitors to the Addo Elephant National Park in South Africa based on educational level

The aim of this research is to profile visitors to one of South Africa’s most well-known and popular national parks, the Addo Elephant National Park (AENP) using an alternative segmentation approach, that of the visitors’ level of education. When dealing with ecotourism and nature-based produc...

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Bibliographic Details
Main Authors:	Martinette Kruger, Melville Saayman
Format:	Article
Language:	English
Published:	AfricaJournals 2015-01-01
Series:	African Journal of Hospitality, Tourism and Leisure
Subjects:	level of education market segmentation nature tourists Addo Elephant National Park
Online Access:	http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_23_vol_4_(1)_jan-june_2015.pdf

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