Prioritizing the barriers to tourism growth in rural India: an integrated multi-criteria decision making (MCDM) approach

Purpose – Tourism is one of the upcoming service industry in India with high potentials for future growth, particularly in rural areas. Many potential barriers are affecting the growth of tourism in rural India. Therefore, it is essential to explore and prioritize the barriers to tourism growth in r...

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Bibliographic Details
Main Authors: R.K. Jena, Yogesh Dwivedi
Format: Article
Language:English
Published: Emerald Publishing 2023-09-01
Series:Journal of Tourism Futures
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JTF-10-2020-0171/full/pdf