Brand-Management Theoretical Principles in Music Business
Introduction. Today there are many music artists, and each creates a large amount of musical and visual content. But the modern consumer is increasingly critical of the content consumed. The task arises to convey the artist's work to a wider audience, to create a strong loyal fanbase. This is t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kyiv National University of Culture and Arts
2021-12-01
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| Series: | Socio-Cultural Management Journal |
| Subjects: | |
| Online Access: | http://socio-cultural.knukim.edu.ua/article/view/246735 |