CSR Fraud and Consumer Opinions: What Simulated “tweets” Can Explain about Consumer Beliefs in CSR
This research examines what companies can learn from consumer statements made about them over social media, specifically, how the valence (positive or negative statements) and tweet character (emotional or rational statements) of consumer statements coupled with the type of CSR/CSR related fraud imp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Luminous Insights
2023-04-01
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| Series: | Journal of Sustainable Marketing |
| Subjects: | |
| Online Access: | https://luminousinsights.net/articles/JSM-2023-85 |