Recognition of Customers’ Impulsivity from Behavioral Patterns in Virtual Reality

Recognition of Customers’ Impulsivity from Behavioral Patterns in Virtual Reality

Virtual reality (VR) in retailing (V-commerce) has been proven to enhance the consumer experience. Thus, this technology is beneficial to study behavioral patterns by offering the opportunity to infer customers’ personality traits based on their behavior. This study aims to recognize impulsivity usi...

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Bibliographic Details
Main Authors: Masoud Moghaddasi, Javier Marín-Morales, Jaikishan Khatri, Jaime Guixeres, Irene Alice Chicchi Giglioli, Mariano Alcañiz
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Applied Sciences
Subjects:
virtual reality
machine learning
signal processing
consumer behavior
V-commerce
Online Access:https://www.mdpi.com/2076-3417/11/10/4399

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https://www.mdpi.com/2076-3417/11/10/4399

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