How do uses of and gratifications from social media platforms drive responsible birdwatching behavior?
As the use of social media becomes prevalent, nature-based activities like birdwatching are being widely discussed online. In response to the paucity of research investigating the seemingly distant connection between social media and birdwatching, this study drew on uses and gratifications (U&G)...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-06-01
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| Series: | Global Ecology and Conservation |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2351989421001645 |