Relationships among sport-products self-congruence, product love, product trust, and purchase behavior of sports-for-all club members
Purpose The purpose of this study was to analyze the relationships among sport-products self-congruence, product love, product trust, and purchase behavior of sports-for-all club members through structural equation model analysis. Methods A survey was conducted targetting 227, men & women in the...
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| Format: | Article |
| Language: | Korean |
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Korea Institute of Sport Science
2020-03-01
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| Series: | Cheyuk gwahag yeon-gu |
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| Online Access: | http://kjss.sports.re.kr/upload/pdf/KISS_2020_v31n1_74.pdf |