The Business of Anthropology: Communication, Culture and Japan
This article examines the potential use of anthropology as an effective means of studying business organizations. Taking, as a case study, preparations by an advertising agency for a competitive presentation to a potential client in Japan, the author shows how anthropological fieldwork––in partic...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
CBS Open Journals
2003-03-01
|
| Series: | The Copenhagen Journal of Asian Studies |
| Subjects: | |
| Online Access: | https://rauli.cbs.dk/index.php/cjas/article/view/15 |