The Effect of Corporate Social Responsibility towards Consumer Buying Behaviour: A Study among Universities Students

Business corporations need to realize that in order to achieve their primary objective, they need to consider their responsibility towards society and environment. However, there are still a lot of unethical businesses that ignore their stakeholder’s interest. Therefore, business need to aware tha...

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Bibliographic Details
Main Authors: Bibianah Thomas, Nor Suziwana Tahir
Format: Article
Language:English
Published: UiTM Press 2019-12-01
Series:Journal of International Business, Economics and Entrepreneurship
Subjects:
Online Access:https://myjms.mohe.gov.my/index.php/JIBE/article/view/14310