| Summary: | Business corporations need to realize that in order to achieve their primary objective,
they need to consider their responsibility towards society and environment. However, there are still a lot
of unethical businesses that ignore their stakeholder’s interest. Therefore, business need to aware that
their involvement of CSR practices in certain extent does affect the consumer buying behavior. This
paper examines the relationship between CSR practices and consumer buying behavior. Quantitative
approach was employed and 241questionnaires were collected and valid to be used. It was found that
positive relationship existed between all the CSR practices (economic, legal, ethical, and philanthropic)
and the consumer buying behavior. However, based on the students in Selangor perspective, the main
element of CSR practices that influence the consumer buying behavior is economic. Therefore, business
corporations need to strive to maximize their shareholder’s wealth as the consumers expect the
corporations to fulfill the shareholder’s interest as they are among those who contribute in providing
funds for the businesses survival and growth. Additionally, consumers also expect the business
corporations should offer reasonable price and provide a good quality of products and services to them.
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