The Effect of Corporate Social Responsibility towards Consumer Buying Behaviour: A Study among Universities Students
Business corporations need to realize that in order to achieve their primary objective, they need to consider their responsibility towards society and environment. However, there are still a lot of unethical businesses that ignore their stakeholder’s interest. Therefore, business need to aware tha...
Main Authors: | Bibianah Thomas, Nor Suziwana Tahir |
---|---|
Format: | Article |
Language: | English |
Published: |
UiTM Press
2019-12-01
|
Series: | Journal of International Business, Economics and Entrepreneurship |
Subjects: | |
Online Access: | https://myjms.mohe.gov.my/index.php/JIBE/article/view/14310 |
Similar Items
-
The effect of corporate social responsibility towards consumer buying behaviour: a study among universities students / Bibianah Thomas and Nor Suziwana Tahir
by: Thomas, Bibianah, et al.
Published: (2019) -
The perception of corporate social responsibility and its impact on consumer buying behaviour in the process of globalization
by: Nadanyiova Margareta
Published: (2021-01-01) -
Consumers’ Impulse Buying Behavior: Structured Systematic Literature Review
by: Melaku Alemu, et al.
Published: (2021-10-01) -
Environmental, social and personal factors influencing impulse buying behaviour among tourists patronizing premium outlets in Malaysia
by: Syed Ali, Sharifah Faridah
Published: (2020) -
The Role of Socio-Demographic Characteristics and Lifestyle of Consumers in Determinig Buying Tendency
by: Ana Slišković, et al.
Published: (2014-12-01)