Internet Analysis of Figurative Language in Automotive Advertisement Slogans
This study aims to figure out what figurative language was utilized in the slogan and assess what that figurative language means in context. The data for this study came from advertising on the internet. The data were analyzed using descriptive qualitative research methods. Qualitative research meth...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Salatiga
2022-02-01
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| Series: | Journal of Pragmatics Research |
| Online Access: | https://e-journal.iainsalatiga.ac.id/index.php/jopr/article/view/6428 |