A Importância da Visão Baseada em Recursos na Explicação da Vantagem Competitiva
The article reveals the theoretical implications of de Resource-Based View for understanding the firm competitive advantage. The dominant version to analysis of competitive advantage is represented by authors connected to Organizational Economics, which explain the differences (heterogeneity) bet...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Presbiteriana Mackenzie
2006-06-01
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| Series: | Revista de Economia Mackenzie |
| Subjects: | |
| Online Access: | http://editorarevistas.mackenzie.br/index.php/rem/article/view/790 |