Internationalization process and complex adaptive systems
This article aims to analyze the characteristics of the internationalization process of companies from the Santa Cruz do Capibaribe clothing hub in Pernambuco, considering the Complex Adaptive Systems approach. The behaviors of two companies towards foreign markets over time are analyzed. The resear...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Escola Superior de Propaganda e Marketing - ESPM
2017-11-01
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Series: | Internext: Revista Eletrônica de Negócios Internacionais |
Subjects: | |
Online Access: | https://internext.espm.br/internext/article/view/401 |