Internationalization process and complex adaptive systems

This article aims to analyze the characteristics of the internationalization process of companies from the Santa Cruz do Capibaribe clothing hub in Pernambuco, considering the Complex Adaptive Systems approach. The behaviors of two companies towards foreign markets over time are analyzed. The resear...

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Bibliographic Details
Main Authors: Rennaly Alves da Silva, Viviane Santos Salazar, Walter Fernando Araújo de Moraes
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2017-11-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
Online Access:https://internext.espm.br/internext/article/view/401