HETEROGENEITY OF SERBIAN CONSUMERS' PREFERENCES FOR LOCAL WINES: DISCRETE CHOICE ANALYSIS

The unique and at the same time very complex nature of the wine requires a more thorough selection process compared to other consumer products. Wine consumers are faced with a number of brands, grape varieties, and regions of origin, diverse tastes and prices. Using discrete choice experiment this...

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Bibliographic Details
Main Authors: Marija Kuzmanovic, Dragana Makajić-Nikolić
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2020-03-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
Online Access:https://www.ea.bg.ac.rs/index.php/EA/article/view/1648