Understanding the formation mechanism of consumers’ behavioral intention on Double 11 shopping carnival: Integrating S-O-R and ELM theories

Understanding the formation mechanism of consumers’ behavioral intention on Double 11 shopping carnival: Integrating S-O-R and ELM theories

Double 11 shopping carnival, celebrated by the most successful electronic-commerce (e-commerce) Chinese company, Alibaba, has always been the online shopping festival with the highest turnover and involves the largest number of consumers and enterprises in China. This study integrates the elaboratio...

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Bibliographic Details
Main Authors: Wen-Lung Shiau, Mengru Zhou, Chang Liu
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-09-01
Series:Frontiers in Psychology
Subjects:
behavioral intention
information
ELM
S-O-R
Double 11
experience
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.984272/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.984272/full

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