Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer
Introduction: The primary goal of sustainable businesses is to create superior value for customers and gain value from them. That is, to achieve success, companies need to create value for customers as they create their own values for the company. The co-creation of value is a form of marketing stra...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2022-11-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2941_86b4dd21e05dd02aba91284665decbf3.pdf |