The Relationship Between Hotel Brand Personality And Customer Loyalty
The purpose of this article is to explore the relationship between brand personality and customer loyalty in the five-star business hotel and propose an effective way for developing a remarkable hotel brand and improving its customer loyalty. The reason for choosing a particular hotel is that it is...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University
2017-06-01
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| Series: | Journal of Tourismology |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/iuturizmoloji/issue/36494/415192?publisher=istanbul |