Digital Marketing
The digital revolution has shaken marketing to its core with consumers being offered greater price transparency and often even the chance to dictate the price. What does pricing mean in a world in which customers propose their own prices (as at priceline.com) or buyers and sellers haggle independen...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Niccolò Cusano University-Rome
2002-06-01
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| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/index.php/sym/article/view/9136 |